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            <itunes:name>Video Archive – The Conference by Media Evolution</itunes:name>
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        <title>Video Archive – The Conference by Media Evolution</title>
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        <description>Media Evolution is a membership organization that help media industries to innovate and grow.

The videos in this podcast are generated at our annual conference The Conference and lectures we arrange throughout the year.

http://www.mediaevolution.se</description>
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        <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
        <itunes:subtitle>Videos generated by Media Evolution</itunes:subtitle>
        <itunes:summary>Media Evolution is a membership organization that help media industries to innovate and grow.

The videos in this podcast are generated at our annual conference The Conference and lectures we arrange throughout the year.

http://www.mediaevolution.se</itunes:summary>
        <itunes:keywords>media, music, games, publishing, future, social, tv, film, 334841</itunes:keywords>
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            <title>Erin Moore - Designing for time</title>
            <link>http://videos.theconference.se/erin-moore-designing-for-time</link>
            <description>&lt;p&gt;&lt;br&gt;&lt;b&gt;"Don't underestimate what one second can do."&lt;br&gt;&lt;br&gt;&lt;/b&gt;The world is moving a lot faster than it used to. Therefore, time is a utility. We expect to get something from the time we use, and we expect it to be worth it. &lt;i&gt;Erin Moore, designer at Twitter&lt;/i&gt;, speaks from her experiences in UX design; in order to design for time, we need to design for efficiency, simplicity, access and delight.&amp;nbsp;&lt;br&gt;&lt;b&gt;&lt;br&gt;&lt;/b&gt;Designers are the new clockmakers, and we need to make sure that the seconds we design for actually matters.&amp;nbsp;&lt;b&gt;&lt;br&gt;&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/erin-moore-designing-for-time"&gt;&lt;img src="http://videos.theconference.se/9826383/10155079/79e7a5adeef125d7acb8b19ca8b74d10/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Tue, 19 Aug 2014 14:45:08 GMT</pubDate>
            <media:title>Erin Moore - Designing for time</media:title>
            <itunes:summary>"Don't underestimate what one second can do."The world is moving a lot faster than it used to. Therefore, time is a utility. We expect to get something from the time we use, and we expect it to be worth it. Erin Moore, designer at Twitter, speaks from her experiences in UX design; in order to design for time, we need to design for efficiency, simplicity, access and delight.Designers are the new clockmakers, and we need to make sure that the seconds we design for actually matters.</itunes:summary>
            <itunes:subtitle>"Don't underestimate what one second can do."The world is moving a lot faster than it used to. Therefore, time is a utility. We expect to get something from the time we use, and we expect it to be worth it. Erin Moore, designer at Twitter, speaks...</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>18:24</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;br&gt;&lt;b&gt;"Don't underestimate what one second can do."&lt;br&gt;&lt;br&gt;&lt;/b&gt;The world is moving a lot faster than it used to. Therefore, time is a utility. We expect to get something from the time we use, and we expect it to be worth it. &lt;i&gt;Erin Moore, designer at Twitter&lt;/i&gt;, speaks from her experiences in UX design; in order to design for time, we need to design for efficiency, simplicity, access and delight.&amp;nbsp;&lt;br&gt;&lt;b&gt;&lt;br&gt;&lt;/b&gt;Designers are the new clockmakers, and we need to make sure that the seconds we design for actually matters.&amp;nbsp;&lt;b&gt;&lt;br&gt;&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/erin-moore-designing-for-time"&gt;&lt;img src="http://videos.theconference.se/9826383/10155079/79e7a5adeef125d7acb8b19ca8b74d10/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>2014</category>
            <category>an hour on time</category>
            <category>curator's collection</category>
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            <title>Ed Cooke - Memory techniques for learning</title>
            <link>http://videos.theconference.se/ed-cooke-memory-techniques-for-learning</link>
            <description>&lt;p&gt;&lt;br&gt;&lt;b&gt;"Memories need to be used."&lt;/b&gt;&lt;br&gt;&lt;br&gt;Memory techniques teaches us how to use our imagination to store information more powerfully, making our memories last longer.&lt;br&gt;&lt;br&gt;While explaining the basic foundations for &lt;i&gt;Memrise&lt;/i&gt;, an online learning platform focusing on memory training, &lt;i&gt;Ed Cooke&lt;/i&gt; - himself Grand Master of Memory - learns us how to become better at remembering with the help from a few essential tricks.&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/ed-cooke-memory-techniques-for-learning"&gt;&lt;img src="http://videos.theconference.se/9826383/10155083/2b4bc1e0a74105ae601949f01dfe1577/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Tue, 19 Aug 2014 14:44:13 GMT</pubDate>
            <media:title>Ed Cooke - Memory techniques for learning</media:title>
            <itunes:summary>"Memories need to be used."Memory techniques teaches us how to use our imagination to store information more powerfully, making our memories last longer.While explaining the basic foundations for Memrise, an online learning platform focusing on memory training, Ed Cooke - himself Grand Master of Memory - learns us how to become better at remembering with the help from a few essential tricks.</itunes:summary>
            <itunes:subtitle>"Memories need to be used."Memory techniques teaches us how to use our imagination to store information more powerfully, making our memories last longer.While explaining the basic foundations for Memrise, an online learning platform focusing on...</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>17:19</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;br&gt;&lt;b&gt;"Memories need to be used."&lt;/b&gt;&lt;br&gt;&lt;br&gt;Memory techniques teaches us how to use our imagination to store information more powerfully, making our memories last longer.&lt;br&gt;&lt;br&gt;While explaining the basic foundations for &lt;i&gt;Memrise&lt;/i&gt;, an online learning platform focusing on memory training, &lt;i&gt;Ed Cooke&lt;/i&gt; - himself Grand Master of Memory - learns us how to become better at remembering with the help from a few essential tricks.&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/ed-cooke-memory-techniques-for-learning"&gt;&lt;img src="http://videos.theconference.se/9826383/10155083/2b4bc1e0a74105ae601949f01dfe1577/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>2014</category>
            <category>an hour on time</category>
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            <title>Eva Hoffman - The limits of human temporality</title>
            <link>http://videos.theconference.se/eva-hoffman-the-limits-of-human-temporality</link>
            <description>&lt;p&gt;&lt;br&gt;&lt;b&gt;"If we don't allow ourselves to waste some of it, time can turn on us."&lt;/b&gt;&lt;br&gt;&lt;br&gt;&lt;i&gt;Author Eva Hoffman&lt;/i&gt;&amp;nbsp;points to the fact that lived time today is a highly valuable entity. She speaks of how digital technology has changed our perception of time, whilst our body and mind still follow its own biological pace, playing a vital role to our well-being.&amp;nbsp;&lt;br&gt;&lt;br&gt;Therefore, to really experience our experiences, we occasionally need to unwind - and unplug.&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/eva-hoffman-the-limits-of-human-temporality"&gt;&lt;img src="http://videos.theconference.se/9826383/10154610/49489b54d13a69535fae0b889f538453/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Tue, 19 Aug 2014 11:52:12 GMT</pubDate>
            <media:title>Eva Hoffman - The limits of human temporality</media:title>
            <itunes:summary>"If we don't allow ourselves to waste some of it, time can turn on us."Author Eva Hoffmanpoints to the fact that lived time today is a highly valuable entity. She speaks of how digital technology has changed our perception of time, whilst our body and mind still follow its own biological pace, playing a vital role to our well-being.Therefore, to really experience our experiences, we occasionally need to unwind - and unplug.</itunes:summary>
            <itunes:subtitle>"If we don't allow ourselves to waste some of it, time can turn on us."Author Eva Hoffmanpoints to the fact that lived time today is a highly valuable entity. She speaks of how digital technology has changed our perception of time, whilst our body...</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>18:28</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;br&gt;&lt;b&gt;"If we don't allow ourselves to waste some of it, time can turn on us."&lt;/b&gt;&lt;br&gt;&lt;br&gt;&lt;i&gt;Author Eva Hoffman&lt;/i&gt;&amp;nbsp;points to the fact that lived time today is a highly valuable entity. She speaks of how digital technology has changed our perception of time, whilst our body and mind still follow its own biological pace, playing a vital role to our well-being.&amp;nbsp;&lt;br&gt;&lt;br&gt;Therefore, to really experience our experiences, we occasionally need to unwind - and unplug.&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/eva-hoffman-the-limits-of-human-temporality"&gt;&lt;img src="http://videos.theconference.se/9826383/10154610/49489b54d13a69535fae0b889f538453/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>an hour on time</category>
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